The myth of the STI bows out to make way for the electrified Subaru STe
Published by The team in News the
27/03/2023 at 17:55
Subaru, the Japanese car brand renowned for its permanent all-wheel-drive system and sports car expertise, recently announced a major change to its sports car lineup. Since 1988, Subaru had been developing sports car models under the STI brand. However, this line of sports cars is now obsolete, and the brand has decided to replace it with a new line called STe, which will offer electrified sports models under the Subaru brand.
With this change, Subaru hopes to continue offering performance sports cars while meeting market demands for electrification. This shift to electrified sports models also reflects the brand's strategy for the future, as the automotive industry moves towards further electrification to meet increasingly stringent environmental standards.
The new era of Subaru
The end of the Subaru STI lineup was disappointing news for sports car fans . Rumors of the STI being discontinued had been circulating for a while, but enthusiasts held out hope that a new version would hit the market. However, the fears were borne out when Subaru officially confirmed that it was discontinuing development of internal combustion engines for the WRX STI .
Subaru's message made it clear that the company was exploring options for the next generation of the WRX STI, including electrification. This announcement sounded the death knell for ITS as we knew them. It was logical to think that Subaru would continue with this range, betting on electrification.
However, it was announced that the STI range would be permanently replaced by the new STe family . This new line of vehicles will feature a variety of electrified models to meet the needs of the modern, environmentally conscious customer base. The STe range promises to continue to deliver a sporty and exciting driving experience, while being more environmentally friendly.
The new STe name for the Japanese sports car lineup is closely tied to electrification. The new models in this range will be partially or fully electrified, hence the inclusion of the "e" in the name. This information was revealed by Carbuzz , who discovered the new surname after it was registered with the German patent office on March 23. The new logo for this range features the first two letters ST in red, while the "e" is in blue, reminiscent of the iconic color of electric cars.
The fact that the Japanese sports car line chose to add the "e" to its name is significant and a testament to the auto industry's commitment to electrification. The registration of the new name and logo with the German patent office indicates that the sports car range is preparing electrified models for the near future. With the integration of electric technology into the sports car lineup, consumers will be able to enjoy improved performance and more environmentally friendly driving.
Subaru recently announced the launch of its new STe logo , but it remains to be seen which car will be equipped with this new technology. Currently, the only electric car offered by Subaru is the Solterra , which shares its platform with the Lexus RZ and Toyota bZ4X , but no performance version has yet been unveiled. Despite this, it is possible that Subaru and Toyota will collaborate again to offer an improved version of the Solterra STe and the Toyota GR bZ4X in the future.
However, current Subaru models, even if partially electrified with hybrid systems, are more likely to be the first to sport the new STe logo. Fans of the brand are eagerly waiting to see which new cars will be equipped with this technology and to see how Subaru will position itself in the electric car market in the years to come.