Tesla uses humanoid robot Optimus to boost sales in China

Optimus, Tesla's latest asset to attract customers

A year ago, Elon Musk unveiled Optimus, a revolutionary humanoid robot developed by Tesla. This concentration of expertise combines state-of-the-art software, a latest-generation battery and advanced artificial intelligence. Elon Musk, the visionary billionaire, is convinced that this project has the potential to become "bigger than the vehicle business over time".

A strategy focused on mass production

Elon Musk is leveraging Tesla's mass production know-how to deploy Optimus on a large scale. The company plans to use this humanoid robot in its stores, but not yet to accompany customers. Indeed, robots are not yet ready for this function. Rather, their main role will be to generate interest and attract customers.

The promising experiment in China

Tesla teams are convinced that the Optimus robot can promote customer traffic and boost their engagement in stores. It is in China, a strategic market for Tesla, that this approach is already being tested. The brand is also enjoying great success in the Middle Kingdom and could break new sales records in the second half of 2023.

The evolution towards an increasingly successful final version

As the weeks go by, Optimus improves and gets closer to his final version. Tesla is harnessing its advances in artificial intelligence to make this humanoid robot capable of performing a wide range of tasks. Initially, it will be used for repetitive missions within Tesla factories.

Towards a versatile robot accessible to all

In the long term, Elon Musk wants to make Optimus a versatile robot that everyone could have at home. But by then, the robot will already be very useful to Tesla in attracting customers for its automotive business. In China, the first stores that tested this strategy saw a significant difference. Many curious people walk through the doors to observe the robot, and Tesla hopes to convert them into loyal customers.